Photography by Studio Kronsbjerg · Editorial features by Joan Grady for The Optical Journal
Hall of Frames Lucerne · 2024
Seen in top magazines. Crafted for clients who care about mood, elegance, and visual storytelling.
It was a pleasure to be invited by Hall of Frames Switzerland — to quietly capture an event shaped by vision, craft, and connection.
While Joan Grady told the story in words, I documented the atmosphere, the people, and the quiet moments that brought it all to life.
Together, our work reflects the spirit and energy of this inspiring gathering — now featured in leading international magazines.
Photography by Studio Kronsbjerg · Editorial features by Joan Grady for →The Optical Journal






Editor Joan Grady
Welcome to Joan Grady Creative Expressions — where design, elegance, and storytelling meet.
An experienced editor and former co-founder of Eyestylist.com, Joan now contributes regularly to Vision Now in the UK, with features also appearing in The Optical Journal and other international titles.
With a refined eye shaped by years in eyewear, music, and the arts, Joan brings a graceful, intelligent voice to every piece she creates — blending luxury with artistic depth.
Step into her world of thoughtful style and creative clarity.