I recently had the pleasure of photographing the Hall of Frames (HOF) Eyewear Fair in Lucerne, a vibrant event where fashion and creativity came together seamlessly.

The atmosphere was electric, with stunning new collections showcased in a sleek, modern space. Visitors mingled in a welcoming setting that celebrated both innovation and style.

One of the event’s highlights was my outdoor shoot featuring Michelle Gebhardt, who wore bold designer frames against the striking backdrop of the Swiss Museum of Transport’s courtyard. She brought each look to life, perfectly blending architecture, transportation, and fashion to capture the essence of modern eyewear.

A big thank you to the HOF team and Eveline and Nathanaël for their invaluable support. Together, we captured more than just photos -we celebrated the art of eyewear design.